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PHILOSOPHY

MYTH AND LEGEND OVERTAKE TIME AND SPACE.

FANTASY AND HISTORY BECOME ONE.

AUDACITY, STRENGTH, AMBITION FOCUS IN A SINGLE ENTITY. THE MATERIAL WRAPS AROUND, THE FIRE BRANDS. THE OUTLINE FEATURES OF A UNIQUE, PERSONAL, UNMISTAKABLE STYLE APPEAR, WITH CONTINUOUS, SUCCESSIVE FLASHES OF LIGHT. HYSIDEIS, THUS, TAKES ITS SHAPE, DRESSING A CONTEMPORARY MAN AND WOMAN WHOSE CONTRAST IS LIFE'S PHILOSOPHY. HYSIDEIS' ROCK SOUL AND PUNK SPIRIT MEET EACH OTHER IN A SPARK OF CREATIVITY, WHICH CAN INFLECT A PERSONALITY AS MUCH DREAMY AS REALISTIC, AS MUCH ROMANTIC AS AGGRESSIVE.


HYSIDEIS SEDUCES YOU, CAPTURES YOU, KIDNAPS YOU.


MRS. SONIA CARAPEZZI, THE FOUNDER, IMAGINES AND HAS BEEN INSPIRED BY “THE MYTH OF THE GOODNESS ISIS” AND FOR THE FIRST TIME IN THE FASHIONE HISTORY A “GOODNESS BECOME ROCK CHIC “

ITS A MEETING, A CONNECTION. CROSS. EXPERIENCES ARE COMPARED WITH DREAMS, LIFE’S MOMENTS ARE COMBINED IN A PERFECT JOINT. A DESIRE TO CREATE SOMETHING TOGETHER EMERGES, MIXING THE RATIONAL SIDE AND THE CREATIVE, HYSTORICAL, MISTERIOUS AND MYTHOLOGICAL .

THIS IS THE WHISPERED TRUTH, THE GENESIS OF A PERFECT BALANCE BASED ON HYSIDEIS.

EACH GARMENT IS CONNECTED TO A MEMORY, TO A DETAIL PICKED OUT AND IMPRINTED ON THE MIND AND, ONLY IN A SECOND MOMENT, SET FREE ON A SHEET OF PAPER.

EACH MODEL IS A STORY, A DIARY WHERE ADVENTURES ARE WRITTEN DOWN BY THE PENCIL OF INSPIRATION.

THE NOISE OF THE NEWYORKER’S METROPOLIS MIXES WITH THE LIGHTS OF LAS VEGAS, THE WARM COLOURS OF THE ORIENT MELT WITH THE NORDIC ICE, FRENCH SENSUALITY BECOMES ROCK THROUGH THE INFLUENCE OF BRITISH PUNK.

MULTIPLE STOPOVERS, ONLY ONE DESTINATION: ITALY, WHERE EVERYTHING TAKES ITS SHAPE AND IS READY TO BE DRESSED.

HANDMADE IN ITALY

PASSION BECOMES ART, DEDICATION A CONSTANT COMMITMENT, EXPERIMENTATION A CHALLENGE THROUGH THE AVANT-GARDE.

THESE ARE THE DIKTATS THAT THE CREATION OF EACH HYSIDEIS GARMENT IS BASED ON. A PERSONAL HANDCRAFTED TECHNIQUE, MADE OF GESTURES AND PROCESSES, REPEAT INFINITELY, UNTIL REACHING PERFECTION.

EVERYTHING STARTS WITH THE GARMENT’S SKETCH, AND THEN CONVERTED INTO A 3D DIGITAL VERSION. THIS CONVERSION ALLOWS FOR THE CARRYING OUT OF THE STUDY OF VOLUMES AND SHAPES, ABLE TO HIGHLIGHT THE QUANTITY AND THE TYPE OF MATERIAL NECESSARY FOR THE REALISATION OF EACH PIECE. AND SO, ALL THE ELEMENTS ARE DEFINED, SUCH AS THE EXTERNAL AND INTERNAL LEATHER TYPES, THE PADDING, THE LINING AND THE NUMBER OF DECORATIONS TO APPLY. THESE COULD BE MULTISHAPE STUDS, COLOURFUL STICKERS OR SWAROVSKI CRYSTAL ELEMENTS.

FOLLOWING THIS PHASE, THERE IS THE ACCURATE SELECTION OF HIDES AND FURS, FROM THE MOST ANCIENT TUSCAN TANNERIES WHICH ARE SUBMITTED TO ATTENTIVE CHECKS AND RESISTANCE TEST. 

THE SELECTED LEATHER IS TREATED, AND DEPENDING UPON THE DESIRED RESULT, THE CHROME OR THE VEGETABLE-TANNED METHOD COULD BE PREFERRED, THEN COLOURED. IF THE MODEL REQUIRES IT, THE LEATHER WILL BE FURTHER TREATED BY HIGH TECH PROCESSES, ONE OF THESE IS THE LAMINATION, WHICH IS OBTAINED APPLYING A SPECIAL FILM ON THE LAMBSKIN GIVING A METAL EFFECT. THIS IS FOLLOWED BY THE LASER CUT PHASES AND, FINALLY, THE STUDS ARE APPLIED, BY A MACHINERY THAT, AT THE SPEED OF LIGHT, PUSHES THE STUDS ONTO THE LEATHER. AT THE END, ALL THE PARTS ARE PUT TOGETHER STEP-BY-STEP AND THE OUTERWEAR GARMENT TAKES ITS SHAPE.

HYSIDEIS, SO, IS READY TO BECOME A SECOND SKIN WHICH EMBRACES AND LIVES TOGETHER WITH WHOEVER WEARS IT AND WHICH TELLS HIS HISTORY.